Which organization primarily regulates the marketing and selling of segregated funds in Canada?

The Canadian Securities Administrators (CSA) is the primary organization that regulates the marketing and selling of segregated funds in Canada. This organization comprises the provincial and territorial securities regulators and is responsible for the protection of investors and the integrity of the securities market. Segregated funds, while offered through insurance companies, are also subject to securities regulation because they represent an investment product.

The CSA ensures that the marketing of segregated funds complies with securities laws, requiring prospectuses and adherence to strict disclosure standards. This oversight helps maintain transparency and protects investors from misleading practices.

In contrast, although other organizations may have roles that touch on different aspects of financial services—such as consumer protection or insurance regulation—the CSA is specifically tasked with overseeing investment products, including segregated funds, ensuring they meet the necessary regulations for marketing and sales.